As Diwali approaches, we at Schmitten Chocolates are excited to spark a wave of compassion with our heartfelt #AadhiAadhiDiwali campaign. This year, we are celebrating the festival of lights with a dual purpose: bringing joy to homeless children by becoming their ‘parents for a day’ and sharing the warmth of family with residents of old age homes by being their ‘children for a day.’

Our ad beautifully portrays a couple reminiscing about their cherished Diwali moments. The wife, immersed in nostalgic memories, recalls the joy of celebrating with children, elders, and guests, feeling the emptiness in their home. In a heartwarming twist, her friends arrive with a box of chocolates and a large carton, symbolizing a greater purpose where her husband promises to make this Diwali special with the gift of Moments. The ad captures emotional moments, delivering a touching message about spreading happiness through the simple act of giving and adding light to others’ lives.

Mausam Desai, Director of Schmitten Chocolates, says, “While conventional Diwali commercials typically showcase family celebrations, our #AadhiAadhiDiwali campaign encourages everyone to celebrate with those who are often overlooked. Bringing light into their lives is a true testament to the spirit of Diwali. We believe that everyone deserves to feel special during Diwali, and this campaign is a step toward bringing the festival’s warmth to every heart.”

Priyanshi Nair, Marketing Head of Schmitten Chocolates, adds, “In a world that can often feel fragmented, the #AadhiAadhiDiwali campaign reminds us to spark joy within ourselves and spread it to others. This heartfelt exchange beautifully reflects our brand’s message: ‘Diya Nahi, Roshni Manate Hai; Days Nahi, Moments Manate Hai,’ redefining the spirit of Diwali by adding moments of happiness to the lives of those who need it most.”

Join us this Diwali and share the sweetness of the festival, redefining the essence of Diwali by adding happy moments to others’ lives. For more information, on #AadhiAadhiDiwali campaign and to watch the heartwarming new ad, visit www.schmitten.co and follow the campaign on social media using the hashtag #AadhiAadhiDiwali.